Creative Strategist & Producer

Ten years shaping brand identity, content, and experience across luxury hospitality, arts, and culture. Miami-based. Working worldwide.

sophia alexander

I work with brands and founders at the intersection of strategy and creative execution, from positioning and content direction to experiential programming and production.

Past work includes The Standard Spa Miami Beach, W South Beach, and a growing roster of independent brands through SONA.

Driven by life’s rhythm
Inspired by aesthetics
Shaken by culture

Available for consulting, contract, and part-time engagements.

Explore my work
Work with me

PRACTICE

Creative strategy & brand direction

Positioning, narrative, content frameworks, and visual direction. I help brands get clear on who they are and make sure that clarity translates across every touchpoint.

Output: Brand positioning decks, visual identity guidelines, content architecture & messaging strategy, brand tone & narrative guides

Content & social strategy

Organic social strategy, editorial direction, and platform development.

Output: Social media content calendars, content pillar frameworks, art direction for shoots, asset guidelines for in-house teams

A woman with dark hair wearing a black dress with ruched details, covering her face with her hands, against a patterned background.

Experiential programming & production

End-to-end activation and event production from concept through execution.

Output: Event concept decks, end-to-end vendor & talent sourcing, on-site event run-of-show & directing, experiential spatial installations

A view of a lush, green jungle through a floor-to-ceiling glass window with a small wooden stool in the foreground.
The Standard Spa, Miami Beach x MOOOI. Production installation for a lobby transformation. Interiors with wooden ceilings, modern hanging light fixtures, potted plants, and comfortable lounge chairs.

ENGAGEMENTS

Fractional / Retainer

Ongoing strategic and creative guidance on a monthly retainer basis
Best for: Supervising content, social direction, and ongoing brand touchpoints.

Project-Based Activations

Scope-based engagements focused on a specific event, launch, brand campaign, or spatial installation.
Best for: experiential production & launch strategy

Strategic Audits & Advisory

Short-term, high-impact consulting
Best for: a 2-week brand alignment audit or strategy intensive

IDEAL PARTNERS

Luxury Hospitality: Boutique hotels, resorts, and lifestyle stays.

Independent Brands: High-end lifestyle, culture, and design brands.

Founders & Creators: Visionaries preparing for a launch, rebrand, or expansion.

PROCESS

Discovery & Alignment

Strategy & Concept Development

Execution / Production Direction

Hand-Off or Continuous Oversight

Volvere's first styling shoot. Two women stand together under an outdoor canopy surrounded by lush green trees and plants, with one woman wearing a beige shirt and black shorts, and the other in a black leather coat.
The Standard Spa, Miami Beach x MOOOI. Production installation in motion. A blurred black and white photo of an indoor space with chairs, people, and a person sitting on the floor.

CRAFT

photography

travel, spatial, documentary

Portugal, Sophia Alexander Photography. View through a narrow stone window or opening in a dark stone wall, showing a landscape with cloudy sky and dry vegetation outside.
Ibiza, Sophia Alexander Photography. View through a stone archway onto a cobblestone street with buildings on either side, in a European town.
Volvere 2026 Energy Collage of travel, nature, and lifestyle images with words 'The pioneer spirit', 'A Taste of the Old West', and 'Feel the beauty'.

visual arts

collage, mixed media, hand-typography

Available for select projects and collaborations.

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