who i am

A woman with long dark hair and light skin sitting in front of a table with various artwork behind her, including abstract paintings, landscape photos, and sketches.
Line drawing of the name 'SOPHIA ALEXANDER' in thin, outlined letters.

I'm Sophia, a creative strategist, producer, and visual artist based in Miami.

For the past decade, I've worked at the intersection of brand, experience, and culture. Most recently leading marketing & programming at The Standard Spa, Miami Beach, I grew the Instagram from 600 to 20K+ organically and produced 40+ annual activations for the membership and local community, spanning global moments like Art Basel and Miami Music Week to hyperlocal culture programming. Before that, at W South Beach, I supported the property’s repositioning across social, digital, programming, and the property app.

Today, I consult independently and co-lead SONA, a strategy-driven creative collective serving hospitality, culture, and lifestyle brands. I take on select consulting, contract, and part-time engagements where creative direction and real results are both required.

My work lives at the strategic layer: positioning, narrative, content systems, and the kind of brand clarity that holds across every touchpoint.

Available for consulting, contract, and part-time roles remotely and worldwide.

Let's work together

When I'm not working, I'm exploring - through travel, creative pursuits, or grounded in Miami with close friends, family, and Bond, my black lab.

PERSONAL CRAFT

Alongside my professional work, I maintain a body of work in photography and visual arts. You can find me documenting fragments of everyday life, movement, and place. Working primarily behind the lens, I also explore hand-typography, mixed media, and collage.

Sophia Alexander travel photography. Outdoors, Adventure, Nature, Landscapes, Abstract.

documenting life, on the go, always.