Blue crayon drawing of a hat in the wind. Sophia Alexander logo.
Blue crayon drawing of a hat in the wind. Sophia Alexander logo.

What I Do

practice

Every scope is built to meet the project. Here’s where I work.

creative strategy & brand direction

Positioning, storytelling, content frameworks, and visual direction for brands and founders.
Available for project-based consulting and ongoing retainers.

content & social strategy

Organic social strategy, platform development, editorial direction, and content planning.
Available for consulting, contract, and part-time in-house roles.

experiential programming & production

End-to-end activation and event production, concept through execution.
Available for project-based and seasonal engagements.

Sona Productions stacked logo

Working on something bigger?

For full-scale brand and marketing engagements, I partner with Andrea Baridon through SONA.

craft

Photography, visual arts & style consulting.

  • A narrow, vertical slit in a stone wall revealing a landscape with a cloudy sky and some dry plants outside.

    photography

    Editorial, spatial, and hospitality photography with a precisely considered eye. Documenting environments and travel experiences through an authentic, human-centric lens. Ideal for brands seeking atmospheric storytelling.

  • A beige or cream-colored fabric draped over a frame, held in place by black clips at the top corners, with a plain beige or light gray wall in the background.

    visual arts

    A hands-on material practice specializing in hand-typography, collage, and mixed media.

  • style consulting

    Travel styling, wardrobe curation and re-selling secondhand archive pieces.

Let’s build the scope.

Whether you're starting from scratch or looking for a precise creative partner at any stage, reach out to begin the conversation. All inquiries are welcome.