For luxury hospitality, social media should be a growth driver, not just a beautiful grid. When tasked with kickstarting the property-level channels for The Standard Spa, Miami Beach, I architected a localized strategy that translated the hotel’s physical atmosphere into digital community engagement.

By utilizing local voices, editorial content creation, and light paid amplification, the platforms became a primary marketing vehicle—driving consistent property foot traffic, sustained press coverage, and definitive Year-over-Year sales increases.

Channels: Instagram & Tiktok